The Online Customer is Always Right

4 Oct

This blog will examine the uses of social media in customer service, engagement, and support. Even though e-commerce is becoming more commonplace, customers still demand the best service possible. In fact, according to the Customer Experience Impact 2010 Report, 82% of US customers have stopped doing business with a company due to bad customer service.  Through research of various companies and media, I will point out some of the most effective ways to serve customers online, and some tactics to avoid.

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